Marketing Your Home: The Stephensons Way

July 3, 2023

When selling your home, how do you stand out and make sure your perfect buyer stops, looks, and takes notice? Almost everyone searches for their new home online, so how do we craft our approach to capture attention and give you the exposure you deserve?

Bespoke and high-quality marketing is everything, and we built our strategy from our belief that the first impression counts. Not just because it helps sell our client’s properties but because buying a home is a momentous occasion – the next chapter in someone’s life. So, we want to make the moment someone first lays eyes on their dream home as magical and unforgettable as possible.

Drawing on over 150 years of experience, we have created our signature strategy by combining our local knowledge, industry expertise, and modern and forward-thinking approach. We call this strategy ‘The Stephensons Way’. Here’s what to expect from us when selling your property with Stephensons:

Our signature strategy

Discovering the story of your home

Your property is more than just bricks and mortar; it’s a home with a history and a story. We aim to uncover all the small details that bring it to life: the memories, experiences, historical features and quirks that create a picture of what living in and enjoying it feels like.

As the homeowner, you hold the key to unlocking the perfect description that speaks to buyers personally, connects with them, and has a lasting impact. Before your property even hits the market, we will ask all the right questions to build a clear picture so we can tell the story of your home perfectly every time.

Bespoke photography

Professionally shot, high-quality imagery is non-negotiable when it comes to selling your home, which is why we have built a long-standing and trusted relationship with the best property photographers in the region. Working together, we strive to showcase your home at its best, arranging and staging each room to make for an irresistible listing.

Our highly experienced team captures a package of photographs that truly capture the essence of your home and its story, including lifestyle, detail, and exterior and interior shots. With a customised and branded floor plan, potential buyers can immerse themselves entirely in your home, feeling as if they’re inside, and explore the character and charms for themselves.

Premium video tours

We pride ourselves on creating beautifully shot video tours which we feature on your property listing and our YouTube Channel. By combining professional videography and dynamic drone footage, we showcase your property to its full potential, highlight the space’s size, scale, character and features, and give potential buyers the entire experience from the comfort of their sofa.

Video is the future, and as a forward-thinking, modern and innovative estate agent, we believe that utilising both landscape and vertical video as part of our marketing mix is paramount, whether it be to show off a stunning open-plan living space, a beautifully presented garden, or a calm and tranquil bedroom. So let us take your home to the next level.

Social media

Our ethos is to stay ahead of the curve, keep our finger on the pulse, and always be first to leverage new social media platforms to build audiences and drive awareness of the properties we are selling for our clients. Our social media presence is the secret ingredient for teasing up-and-coming properties and connecting our newly launched home listings with potential buyers in North Yorkshire and beyond.

Our dedicated content marketing team will capture exclusive and originally-shot social media content and promote it across Instagram, TikTok, YouTube Shorts, LinkedIn and Facebook with combined followings of over 6,500. Our Instagram reels, TikTok and YouTube shorts attract 70,000 views per month, meaning we can give your property the most exposure of any other estate agency in the region.

So whether it be a slick and modern Instagram reel dedicated entirely to your property, a video on our TikTok, where we post daily, a featured property post on our Facebook, or a vertical video to complement your Rightmove or Onthemarket listing, we will leverage our audiences and channels to make sure as many people see your home as possible.

Sell your home with Stephensons

If you’re looking to sell your home in North Yorkshire and want to work with an estate agent who truly understands the power and impact of effective marketing, contact us today. In the meantime, you can learn more about who we are, what we do, and our approach by watching our dedicated YouTube playlist.

This month’s featured property

Welcome to this picturesque newly built 3-bedroom family home.

We are delighted to introduce Chapel Green, Appleton Roebuck, a stunning detached home nestled in wonderfully landscaped gardens with a leafy backwater setting, countryside walks close by, access to the idyllic village green, and easy access to the vibrant and historic city of York.

Chapel Green, Appleton Roebuck

This home oozes quality and style.

Carefully and meticulously designed by our current vendors, family homes don’t get much better than this, and the jaw-dropping attention to detail within its construction is evident when you step through its front door.

With beautiful living spaces, three generous bedrooms, two bathrooms, a garage and parking for multiple cars, and a cosy dining and living space with bi-folding doors, an opportunity to purchase a home of this standard is rare.

Standout primary bedroom.

One of the highlights of this home is the spectacular primary bedroom, with stunning views over the countryside from the Juliette balcony, a dedicated ensuite, underfloor heating and sensor lighting. Itโ€™s the perfect room to come home, relax, unwind, and enjoy a coffee, breakfast, or drink while basking in nature.

A beautiful house bathroom serves the additional double bedrooms, a panelled bath with handheld and rainfall showers, w/c, and a shaped hand wash basin set with a stylish vanity surround.

Experience this home for yourself.

Make this home your reality.

You can find the complete property listing for Chapel Green here, or to see this property brought to life, head to our YouTube channel and watch our dedicated featured video here. Finally, immerse yourself in a walkthrough of the downstairs living space on our TikTok here.

Please get in touch with our York team at 01904 625533 or york@stephensons4property.co.uk to arrange your private viewing.


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